What’s next? 8 career paths for social media managers
Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age.
But what about when you’re ready to take the next step?
Fortunately, working in social media builds a broad range of transferable skills. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move.
What’s next for social media managers, and what are the skills necessary to take steps towards a new job title? Here are eight career paths to consider, and how to get there.